Independent beauty-industry media
The people make
the beauty industry.
We tell their stories. We share what works.
Salon Propaganda is independent media for salon professionals: original stories, practical business knowledge, and the culture behind the chair.
The Latest
The first issue is coming together.
We're working on stories about how salon professionals build careers and businesses that last: what the numbers actually look like, what a bad year teaches, how a single chair turns into a company. The first one will land here.
The Blueprint
The people building something different.
The Blueprint profiles professionals who have built something distinctive, and gets into how they did it: the pricing, the hiring, the calls that paid off and the ones that did not. We care less about follower counts than about what someone actually decided. First profiles are in the works.
The Toolbox
Tools for the business side of the chair.
Pricing, hiring, retention, the math of actually running a chair. We're building worksheets and calculators you can use for free, without handing over your email first. They'll show up here as they're ready.
A Salon Propaganda Original
The Chair Is Open
An original series about the people who run this industry and the decisions behind their work. It's in development now; the first episode will appear here once it's made.
Learn about the showWhy we exist
Why Joe started this.
Joe Atang spent years in salon operations, consulting, and work behind the chair before starting Salon Propaganda. He learned most of it the slow way, mistakes included, and built the publication to put that experience to work for the people doing the job now.
Read the full story